Retired Gary Trent talks about NBA’s “A-B-C” markets and shoe companies

gary-trent-portland-2Never an All-Star, and yet Gary Trent was able to leave his mark in the NBA, achieving his “bad dude” status by banging in the paint, even at a listed 6-8, for several NBA and international teams between 1995 and 2007.

He recently did an interview with GameDayGold Radio, where he touched upon an interesting topic of NBA’s markets. Those would be A, B, and C markets, according to Trent.

“Minneapolis is a C market,” Trent, who played for Minnesota, told the radio. ”

He further said that it depends on the market, as far as advertising and commercials go for an NBA player.

“You know when I played for Portland Trailblazers, I had a studio, with Nike, and if at that time I was playing a Californian team or a big-market team like New York, my deal would’ve been worth x-amount of dollars more,” he said.

“Being in a B or C market, you get paid less. I don’t think Blake Griffin would be doing all these commercials if he was in the C market,” Trent said.

Answering the question on how many shoe companies there are in the NBA, Trent revealed an interesting detail about the “shoe deals” in the league.

“You’ve got Nike, Reebok, Adidas, you’ve got a lot of guys doing “Answer” shoes (Allen Iverson), some guys are wearing Spaldings, some wear Converse as well,” Trent said.

“You have to understand that these people are paying you money to wear their shoes. So when you wear those Chinese-made shoes, they are a great fit, because they’re custom-made for you,” he explained.

“The brand might not be large in the community, people might not know of it, but the shoes will be of maximum comfort, because they designed it around your foot. That’s what the general public doesn’t understand,” Trent told the radio.

It should be noted that a lot of NBA players are branding themselves through the sales of shoes (sneakers), and among those Trent did not mention are Hakeem Olajuwon, Michael Jordan, and several other former superstars.

Trent spent his 9-year NBA career playing for Portland TrailBlazers, Dallas Mavericks and Minnesota Timberwolves.

He averaged career best 16 ppg and 7.8 rpg for Dallas Mavericks in 98-99, and holds career averages of 8.6 ppg, 4.5 rpg in 19.5 minutes on the court. Trent appeared in total of 506 NBA games (130 started).

Related: Gary Trent slams current NBA players for doing shenanigans on court


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