Michael Jordan, the owner of the Charlotte Bobcats said the team will switch to purple and teal as its main colors when it changes its name to the Hornets next season.
Well, on Dec. 21, at halftime of Saturday’s home loss to the Utah Jazz, Jordan moved to center court to unveil the new face of the Charlotte Hornets. The slightly modified logo was unveiled in presence of former Charlotte Hornets players, Tyrone “Muggsy” Bogues and Rex Chapman.
Via a press release, the team explained the impetus behind the new designs: The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity.
Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.
The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests.
These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.
The basketball-crazed city fell in love with the franchise that arrived in 1988. Even when the team stunk, fans showed up and made noise. And after a few years, the Hornets actually got good.
Fans sold out the 24,000-plus seat Charlotte Coliseum for 364 consecutive games as the team with the iconic teal-and-purple color scheme won games with Alonzo Mourning, Larry Johnson and Muggsy Bogues.
But then it fell apart. Johnson hurt his back, Mourning took his talents to South Beach and the city grew frustrated with owner George Shinn, who became involved in a sexual assault trial involving a Hornets cheerleader and later made demands on the city to build a new arena.Follow @exnbadotcom
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