NBA legend Julius Erving gets involved in fantasy sports

juliuservingJulius “Dr J” Erving has become involved in the world of fantasy sports, in particular with Anthem Media Group Inc., according to Forbes.

The mentioned group owns has added Erving as a shareholder and brand ambassador of the company.

Despite never playing fantasy sports, Erving will throw the support of Dr. J Enterprises behind Anthem Media Group’s growth efforts, particularly in the world of fantasy-related operations.

Erving’s only investment in Anthem Media Group will be in sweat equity.

Erving and his company will work with Anthem’s assets to provide strategic and operational support in an effort to increase distribution and awareness of the already operable television and digital platforms, and will further provide a window to potential partnerships with professional sports leagues, advertisers and publishers.

Erving said that the main reason he decided to become a brand ambassador for Anthem is because his golf buddy and Hall of Fame football player Chris Doleman suggested it would be a good fit.  He believes that he has the ability to be a critical piece of the Anthem team that will help the company move up the ladder when speaking to promising companies and may come up with ideas that have not been discovered by the existing team in the past.

“I looked at myself as an ex-athlete since 1987 and a business entrepreneur before that,” said Erving.  ”We are adding this to our portfolio of business relationships that make us fulfill our mission as a company — creation of wealth for the partners.”

Dr. J Enterprises dates back to 1979 and has generated close to $2.5 billion in revenues and brand value for clientele.

Erving, one of the most spectacular players to ever play pro basketball, says that despite adding fantasy to his business, he is probably going to steer clear of engaging in fantasy sports contents.

He also notes that he believes he will only become involved with one fantasy-related entity, that being the Anthem umbrella.

Erving, a 16-time NBA All-Star won an NBA MVP title in 1981, and led the Philadelphia 76ers to four NBA Finals in seven years, eventually winning the NBA title in 1983.

He retired in 1987 at the age of 37, and in 1993 was inducted into the Basketball Hall of Fame. In 1994, Erving was named by Sports Illustrated as one of the 40 most important athletes of all time. In 2004, he was inducted into the Nassau County Sports Hall of Fame.

Erving played in 836 NBA games, averaging 22 ppg, 6.7 rpg in 34.3 minutes per game. In ABA, Erving averaged 28.7 ppg, 12 rpg in 40.7 minutes of playing time in 407 games. In total, Erving played in 1243 games (NBA-ABA), averaging 24.2 ppg, 8.5 rpg.


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