PR agent talks about his work with ex-NBA players Brevin Knight, Isaiah Rider

Brevin Knight

PR agent Domenick Nati, 34, is the president of Nati Celebrity Services, a public relations firm that represents clients like rapper DMX, comedian Charlie Murphy and former MTV personality and actor Pauly Shore, among others. He recently began hosting an hourlong radio show at 8 p.m.

The Buffalo, N.Y., native used to bounce around from job to job, often landing on occupations that required more of him than he originally bargained for, like when he talked his way into a position at a chiropractor’s office.

“I was doing therapy for months,” he says with a light snicker. “But I didn’t exactly have the necessary training. I thought it was a receptionist job. It’s just bizarre. There was a lot of different, goofy stuff.”

Eventually, he parlayed a gig as a production assistant on a movie set into a career working for various reality TV shows and, after realizing he had a certain knack for writing press releases, he founded Nati Celebrity Services in 2006.

“I was always average in TV and film production. But I think with PR, I seemed to finally excel in one area, just being able to phrase things correctly, hitting on the key points and keeping people’s attention with my project,” he said.

On a recent radio show, Nati spoke about ex-NBA players that he has worked with.

“My first client was actually Brevin Knight. I worked with him for two years. Then I got into some NASCAR. I’m not a big NASCAR fan, but they’re great people to work with. And then I had some NFL clients. So it was mostly football, basketball and NASCAR, in the beginning,” Nati said.

Knight played 12 years in the NBA, appearing in 729 games (423 started), averaging 7.3 ppg, 6.1 apg.


Then he spoke about a forgotten 90s NBA star, Isaiah Rider.

Rider spent 9 years in the NBA, playing for Minnesota, Portland, Atlanta, LA Lakers and Denver. He averaged double figures in scoring in 7 of his 9 seasons in the NBA. Rider averaged career-high 20.4 ppg in 94-95 season.

In total he played in 563 NBA games (424 started), averaging 16.7 ppg and 3.8 rpg in 31.7 mpg.

“I was working on a story for ESPN’s ‘Outside the Lines’ TV show, and I was contacting an ex-NBA player named Isaiah Rider,” Nati said. “Rider was not available for that piece, but I became Facebook friends with his wife.”

“I saw that she was friends with DMX’s girlfriend. I was a big DMX fan, growing up in New York. So she put me in contact with some of his people. The day after he got out of jail, in 2011, we wound up being on the phone together. I told him that I’d like to work for him. He said, ‘Let’s do it.’ And that started us working in the music industry.”

Full interview can be read here.


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