When Derrick Rose went down with a season-ending injury, it was terrible news not just for Bulls fans, but Adidas as well. The German shoe giant put plenty of cash behind Rose, making him the face of the brand’s basketball line.
This latest setback to Rose is just another major blow to Adidas’ hopes to keep pace with Nike in the basketball sneakers battle.
Many of the stars they signed have had their careers ended or derailed by abrupt injuries (like Tracy McGrady, Gilbert Arenas, and to a lesser extent, Chauncey Billups).
Their other big time star, Dwight Howard, ruined his own reputation with a two year long will-I-stay-or-will-I-go circus. Even the next big NBA star, Andrew Wiggins, is reportedly ready to shun the stripes in favor of Nike.
Now, Adidas has signed singer Kanye West, who recently was in contract with Nike, Sports Illustrated reported.
Adidas apparently managed to steal West by giving him enough means to support his family (something Nike apparently didn’t do).
That’s what West said in an interview with New York radio station Hot 97.
“I said, ‘Well I need royalties.’ It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5 percent and that business is $2 billion. He makes a $100 million dollars a year off of 5 percent royalties. Nike told me, ‘We can’t give you royalties because you’re not a professional athlete.’ I told them, ‘I go to the Garden and play one-on-no one. I’m a performance athlete,” West said.
“I took the Adidas deal because I have royalties and I have to provide for my family…I’m gonna be the first hip-hop designer and because of that, I’m gonna be bigger than Wal-Mart,” he added.
Well, there you have it. Kanye West, the performance athlete, will now be able to provide for his family, wife Kim Kardashian, and daughter North West.Follow @exnbadotcom
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