By ExNBA staff
The NBA has been constantly changing ever since it was first officially established. The changes touched basically everything: the players, the rules, the teams, the playing style. The NBA logo has been unchanged since 1969, when it was first created.
ExNBA decided to ask the fans – would they want the league’s logo to be changed? After all, why not put someone there, whom the fans are really familiar with?
We’ve picked several players, who, we believe, have deserved to be on the logo.
MICHAEL JORDAN – Jordan is easily the most famous basketball player ever. He’s arguably the best there ever was. Basically, he’s done it all in basketball, and there hasn’t been anyone like him ever since. No player in NBA history has won three straight titles, retire, come back and win three more titles – being the team’s leader all this time.
BILL RUSSELL – Russell is the winningest NBA player in history, and in sports as a whole. Aside from the fact that he was one of the best defensive centers in the NBA of his time, Russell won 11 NBA championships with Boston Celtics.
WILT CHAMBERLAIN – Chamberlain basically re-wrote the NBA’s history when he came into the league. He set the records that may never be broken. He may not have had the most successful career, but he was undoubtedly one of the best, if not the best, NBA centers of all time.
According to the poll – 41 percent of fans believe that the logo should be changed, and Michael Jordan must be on it.
Second choice was to leave NBA legend Jerry West on the logo – he has been there ever since 1969. This answer got 33 percent of all votes.
“Change the logo completely, do not use any players” option was third, with 12 percent of all votes.
Next – 6 percent of voters believe that Bill Russell should be put on the logo, if the league decides to change it.
Only 3 percent of voters think that Wilt Chamberlain should be on the new logo.
“Use a basketball player’s silhouette” option also gathered 3 percent of votes.
“Use a team silhouette” option was the least selected one, with 2 percent of all votes.
Thus, the today’s fans think that Michael Jordan should be on the logo, if the NBA ever decides to change it. Meanwhile, speaking of the logo, Jerry West still doesn’t think that’s him on the logo.
The logo’s creator Alan Siegel says it is West. Back in 2010, Siegel told LA Times that he designed the logo from a Wen Roberts photo of Jerry West. You can check it out below:
Siegel’s original artwork has been lost over the years through several office moves, but the designer recites the story of the logo in detail.
He said that J. Walter Kennedy, the NBA’s commissioner from 1963 to 1975, told him that “he basically wanted to have a family relationship with baseball and to use red, white and blue to position basketball as an All-American game.”
Siegel says he came up with 40 or 50 designs, none of which featured any players other than West, but Kennedy gravitated toward the derivative of the baseball logo.
“I found this picture of Jerry West dribbling down the court,” Siegel says, “and, of course, growing up in New York and my father having season tickets for college and pro games at Madison Square Garden, I’d seen West play a lot.”
West, in fact, was one of Siegel’s favorite players — along with John Havlicek and Oscar Robertson — but that’s not why he chose to feature the former West Virginia star in his design.
Siegel said Jerry West’s photo just grabbed him.
“It was perfect. It was vertical and it had a sense of movement. It was just one of those things that clicked.”
Speaking of the possible update to the logo, the fans, former players – a lot of people have been talking about the new logo.
Former NBA player Mark Jackson even said in 2009 that Michael Jordan should be on the logo – and millions of fans would agree with him. Jerry West agrees as well. Siegel doesn’t.
“I think something that’s so well-known and symbolic of high-level basketball around the world, it would be a mistake to change it. It has significance and appeal because it’s historical. It doesn’t look like a modern player. It’s a classic image,” Siegel told LA Times.
Maybe the fact that the logo does indeed looks like something historical, but not modern, is the reason for a possible update? The logo, while being legendary, doesn’t reflect the today’s NBA, and doesn’t reflect the 90’s NBA as well. Time will tell, whether it will be changed.Follow @exnbadotcom
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